Web Design

Should You Prime Your Website for Desktop or Mobile?

If your business lacks a strong online presence, you’ll be hard-pressed to survive in our increasingly digital world. Without a dedicated website, immersive social media content, and a strong SEO strategy, potential customers will never connect with your business. To remain relevant, you need to invest in a digital imprint that packages the real-world experience…

How the Quality of Your Website Can Make or Break Your SEO Success

The quality of your website can have a major impact on the overall success of your SEO campaign. There are two major reasons for this: First, popular search engines like Google, Bing, and Yahoo want to ensure their users are having a positive experience when utilizing their powerful search tools. To accomplish this goal, the…

Bridging the Gap Between User and User Experience

When you browse the internet and visit the websites of corporate behemoths like Amazon, Walmart, and Toyota, you’ll rarely find yourself wishing the user experience was more streamlined or more fully featured. Clearly, these companies have invested heavily in competitive, industry-leading websites, which is why search bars find what you’re looking for, carts populate when…

5 Timeless Fonts for Your Daily Visual Content Needs

In an increasingly visual world, it’s imperative that we never underestimate the power of typography. Designers have a virtually inexhaustible reservoir of fonts to choose from, so for inexperienced designers, choosing the “perfect” font to communicate a brand’s message can be a stress-inducing process. Books on typography, like Simon Garfield’s Just My Type and Steven…

Designing for
Your Content

  Design is everything you see. ​When designing your website, remember that your site will not only be viewed on the computer but on every possible digital platform. A designer’s job is to create a cohesive look that ensures your brand looks great on all platforms. The content on your website is what tells your…

Easy Tips to Simplify
The User Experience

  There are endless possibilities when it comes to building a great user experience on your website including navigation, social media, content, and imagery. The list goes on and on which allows for digital clutter to build up quickly. At the forefront of your design should be user experience. Focus on creating a simple site…

The Importance of
Typography in Design

  With the announcement that the National Weather Service (NWS) will now be able to use mixed-case lettering due to updated equipment, there has been a spark in the importance of typography treatment. In their April press release, the NWS explained the transition from the teleprinter which only accepted ALL CAPS to an advanced weather…

How Design
Can Impact Conversion

  The design of your website can mean the difference in converting a new customer versus losing a potential customer. Building a strong design foundation should be the first priority. You should be designing with user experience in mind. How do potential customers flow through your website? Is it easy for them to locate the…

Go Mobile or Become Irrelevant in Google Mobile Search

  Google’s Announcement In February, Google announced that beginning April 21, they will expand their use of mobile-usability as a ranking signal, and that this algorithm update will have a significant impact on Google Search results. Google is providing what is essentially a deadline to encourage those who haven’t already adapted their websites to mobile to…

Google Sends Mobile-Usability Warnings to Webmasters

Mobile Search is a High Priority For Google In an unprecedented move by Google, webmasters of sites that are not mobile-friendly are receiving warning notifications on a mass scale that mobile-usability issues are present and their website will be ranked accordingly for smartphone devices. This comes after Google recently began providing mobile-friendly labels in mobile search results for…