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The Limitations of Free SSL Certificates

You’re probably aware of the importance of installing an SSL Certificate on your website, but shopping for one is a daunting task. If a business resists utilizing an SSL Certificate, their site will be flagged as “not secure” by Google. This causes your business to stick out like the proverbial sore thumb. SSL Certificates come…

Micro-Moments and Search

Micro-moments, a concept first introduced by Google, are high-intent, short bursts of activity characterized by consumers who turn to their mobile devices to quickly access information (i.e., watch a “how-to” video) or take action (i.e., find the nearest Starbucks). Marketers must learn how to reach consumers during these high-intent micro-moments by providing their customers with…

Why SEO Can’t Reside in a SILO

Search engine optimization (SEO) is an incredibly effective marketing tactic that can provide great returns if executed correctly. However, SEO is often perceived as a silver bullet for business owners looking to drive traffic to their website and increase sales. While SEO will do both of these things, it is much more effective when combined…

5 Critical Questions About SSL Certificates

Google is done playing games when it comes to online security. The internet is often compared to the Wild West because it seems like there are no rules or limitations keeping it under control, but that is quickly changing. The good: improved security means more trust. When people don’t have to worry about their passwords…

Dominating Your Niche on Google

Typically, dominating your niche on Google yields extremely profitable results. This is not only because ranking well for keywords related to a specific niche helps drive higher quality traffic to your site, but also because it differentiates your brand. Follow these five steps to dominate your niche on Google. Determine Your Niche If you haven’t…

7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

Most SEO campaigns are destined for failure because expectations are too high, budgets are too low, decisions are made based on assumptions instead of data, and customer expectations are misunderstood. Whether you’re managing a campaign yourself, hiring a so-called ‘SEO professional’, or partnering with an award-winning digital marketing agency like Leverage Digital, you should ask…

4 Reasons You Should Run a Paid Search Campaign Alongside Your Already Successful SEO Strategy

One of the common misconceptions in digital marketing is that SEO and paid search are mutually exclusive. If search visibility is achieved through SEO, why invest in paid search? Although it might seem unnecessary, running a paid search campaign using AdWords can bolster your SEO strategy and ensure that your brand has a commanding presence…

5 Steps to Execute a Site Redesign Without Compromising SEO

You’ve spent years investing in SEO, and now your brand dominates the rankings, but you’ve neglected your website and now your customers are stuck interfacing with an outdated platform that isn’t even mobile friendly. It’s time for a redesign. You’ve probably heard all of the horror stories that tell of disastrous site redesigns killing your…

How You Can Use Long Tail Keywords Strategically To Reach Your Goals

  Your website is created and now you have an online presence. Next thing to do is start driving traffic/leads to your site. How do you do this? Well one way is to launch a PPC campaign. One of the first steps in launching a PPC campaign  is to figure out which keywords make the…

Customer Journeys & Capitalizing on Micro-Moments

  Micro-moments, a concept recently introduced by Google, are high-intent short bursts of activity when consumers turn to their mobile devices to quickly access information (i.e., watch a “how-to” video) or take action (i.e., find the nearest Starbucks). Marketers must learn how to reach consumers during these high-intent micro-moments by providing their customers with the…