For Marketers

4 Reasons You Should Run a Paid Search Campaign Alongside Your Already Successful SEO Strategy

One of the common misconceptions in digital marketing is that SEO and paid search are mutually exclusive. If search visibility is achieved through SEO, why invest in paid search? Although it might seem unnecessary, running a paid search campaign using AdWords can bolster your SEO strategy and ensure that your brand has a commanding presence…

5 Steps to Execute a Site Redesign Without Compromising SEO

You’ve spent years investing in SEO, and now your brand dominates the rankings, but you’ve neglected your website and now your customers are stuck interfacing with an outdated platform that isn’t even mobile friendly. It’s time for a redesign. You’ve probably heard all of the horror stories that tell of disastrous site redesigns killing your…

Why Written Content Is Worth More Than Its Word Count

Your burgeoning SEO campaign is finally seeing the results you’ve been hoping for and you’re noticing a surge in traffic, increased engagement, and superior SERPs. Now, your goal is to maintain your forward progress and continue raising the bar for your brand. Our creatives and web developers have teamed up to provide you with a…

Should You Incorporate Infographics into Your SEO Strategy?

Have you ever had an idea that was too big to squeeze into a 500-word article? A successful SEO strategy lives and dies by your ability to publish ongoing, meaningful content that provides value to your target audience and incentive to keep clicking again and again; however, when a trending topic is too complex or…

How to Create a Content Marketing Strategy From Your Existing SEO Content

If your brand has a successful SEO strategy, you are most likely publishing engaging content that your customers find valuable. Have you ever stopped to consider that the same great content you’re using for SEO could be repurposed for social media, email marketing, white papers, and even e-books? Well, it can, and the content marketing…

A/B Testing Your Way To More Revenue

  The beauty and the curse of digital marketing lies in the amount of data you have to analyze to figure out what’s working and what isn’t for your business. No other medium is held to a higher standard than the Internet. With all of the traffic numbers and conversion numbers, how do you know…

4 Ways To Use Social Media To Drive Traffic To Your Website

  Give People a Reason To Click Remember, most people are not visiting social media sites to shop, they’re doing it to engage with their friends and family. There’s a lot of clutter on social media which makes it very difficult to break through the noise. You must provide something of value to get people…

How to Use Augmented Reality to Drive Awareness

  As technology continues to evolve and encompass much of what we do, it’s important to think about how augmented reality can be used to drive awareness and increase revenue for your business. First, let’s start with defining augmented reality: aug·men·ted re·al·i·ty noun a technology that superimposes a computer-generated image on a user’s view of…

Understanding The New Instagram Algorithm

  Instagram is a popular social media platform for sharing photos and videos. If you have Instagram, you likely have realized that there have been some noticeable changes recently. The most obvious was the logo change that took place a couple months ago. In addition to the logo change, a couple changes were made that…