Digital Marketing

Why a Mobile-Friendly Website is Essential to a Successful SEO Strategy in 2019

Surprisingly, many organizations still don’t have mobile-friendly websites despite there being over 5 billion unique mobile subscribers worldwide. Usually, they are reluctant to invest because they lack resources or don’t see the value. If your organization falls into this category, and you would like your brand to remain relevant on the most widely used search…

Optimizing Your Online Presence for a Seamless User Experience on All Devices

Brands often create content strategies that cater to specific devices and their expected user behavior. Does smartphone and tablet user behavior differ so much that unique content strategies have to be crafted around each device, or should brands provide content that caters to the user regardless of their device? Seamless experiences are extremely important to…

The Limitations of Free SSL Certificates

You’re probably aware of the importance of installing an SSL Certificate on your website, but shopping for one is a daunting task. If a business resists utilizing an SSL Certificate, their site will be flagged as “not secure” by Google. This causes your business to stick out like the proverbial sore thumb. SSL Certificates come…

Putting Together the Perfect Marketing Stack for Your Business

Helping our clients grow their businesses so they can dominate their competition isn’t as simple as designing a professional website and populating it with a handful of search engine optimized  articles. Digital marketing is a complex affair that should be handled by a proven agency who can dedicate the time and skills necessary to help…

Did You Know There’s a Digital Marketing Skills Shortage?

Whether you’re a small business owner, franchiser, or marketer, you’re probably all too familiar with the unprecedented volume of digital marketing “gurus” targeting you on search and social. Although it may seem like everyone and their grandmother is trying their hand at digital marketing, there’s a strikingly low level of competency in the industry. Consequently,…

Why Google Algorithm Updates Shouldn’t Matter

Whenever the digital marketing industry catches wind of a Google algorithm update, it becomes a major topic of discussion. Articles are inevitably published on the specifics of the latest update and how to recover lost rankings if your site is penalized. With the exception of historic changes to Google’s algorithm, such as the Panda and…

Dominating Your Niche on Google

Typically, dominating your niche on Google yields extremely profitable results. This is not only because ranking well for keywords related to a specific niche helps drive higher quality traffic to your site, but also because it differentiates your brand. Follow these five steps to dominate your niche on Google. Determine Your Niche If you haven’t…

Trick or Treat: Digital Marketing Edition

If you want your business to remain in the world of the living, you can’t be afraid to partner with a fearless digital marketing agency like Leverage Digital. We’ll equip you with all the weapons you need to prevent your brand from walking among the undead. When you waste your money on outdated marketing and…

How the Quality of Your Website Can Make or Break Your SEO Success

The quality of your website can have a major impact on the overall success of your SEO campaign. There are two major reasons for this: First, popular search engines like Google, Bing, and Yahoo want to ensure their users are having a positive experience when utilizing their powerful search tools. To accomplish this goal, the…

7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

Most SEO campaigns are destined for failure because expectations are too high, budgets are too low, decisions are made based on assumptions instead of data, and customer expectations are misunderstood. Whether you’re managing a campaign yourself, hiring a so-called ‘SEO professional’, or partnering with an award-winning digital marketing agency like Leverage Digital, you should ask…