Branding

The Collapse of a Corporation: Lessons from Companies with Irreparable Brands

It feels good to be on top of your industry, but you didn’t get there because you’re lucky. All of your success is derived from a determination to dominate your competition and grow your business. The road to success is filled with perils, but you’ve subsisted through the trials and tribulations to reach the top…

Newsworthy Branding: Media Coverage for Your Business

There’s nothing quite like seeing the business you’ve poured your life into gracing the front page of the newspaper. Newspapers and magazines seem to be disappearing from the newstands, but they’ve gained renewed support online; and now, digital issues are even more common than the real thing. People interact with the news more closely than…

What Do Your Company’s Colors Tell Clients About Your Brand?

Your favorite color says a lot about you. Colors are an effective tool for translating your thoughts, feelings, ideas, and interests into a visual format. Our relationship with color stretches back to the dawn of time (long before branding), when we started to develop stronger biological tools to recognize colors visually. This ability enhanced our…

Is it Time to Revamp Your Logo?
3 Tips to Help You Decide

  Business start-ups, even existing ones, take on so many tasks, that the creation of a logo is commonly overlooked. But defining your business with branding has to start somewhere, or it could be lost in the bottom of the attraction-food-pyramid. 1. LOGOS—the cornerstone of every company’s branding. When your company first launched, it may…

The Importance of
Typography in Design

  With the announcement that the National Weather Service (NWS) will now be able to use mixed-case lettering due to updated equipment, there has been a spark in the importance of typography treatment. In their April press release, the NWS explained the transition from the teleprinter which only accepted ALL CAPS to an advanced weather…

What Your Logo Color Says and Does For Your Company

  Let’s start with the stats. Entrepreneur Magazine recently published the following statistics: 93% of purchasing judgments are made on visual perceptions; 84.7% of consumers cite color as their main reason for buying a particular product; and 80% think color increases brand recognition. The Importance of Color Color is the most important element of your…

What Does Your
Brand Say?

  The definition of a “brand” doesn’t begin to scrape the surface of what branding means when building and/or growing a business. brand/ verb 1. A mark made by burning with a hot iron to attest manufacture or quality or to designate ownership. Technically, just a company logo would meet the defined term of “brand.” While…