WordPress as a Content Management System (CMS)
More and more companies are relying on content management systems (CMS) to power their Web sites. Why? Well, when compared to a basic HTML site, content management systems are easier to update, easier to upgrade, and easier to extend. They are also cheaper to maintain and manage over time because companies do need to have an expert Web developer on staff in order to maintain a CMS. That being said, some CMS platforms are more user-friendly than others, which is why we choose WordPress as our CMS of choice for clients. WordPress is arguably the most user-friendly CMS platform available, allowing our clients the option to manage their Web sites in-house.
Isn't WordPress Just a Blogging Software?
WordPress was originally designed as a blogging software, but because of its ease of use, extendability, relatively low development and maintenance costs, and other factors, it has become a preferred content management system for many businesses. Of course, WordPress can still be used solely as a blog, but many of the benefits of using WordPress are not realized when using it in such a capacity.
Who Uses WordPress?
Here's a list of some of the major brands currently using WordPress as a CMS or blog:
1. Ford - http://www.thefordstory.com/
2. People - http://stylenews.peoplestylewatch.com/
3. Honda - http://rhymesandreasons.honda.com/
5. MTV - http://newsroom.mtv.com/
What are the Benefits of Using WordPress as a CMS?
The benefits of using WordPress as a CMS are endless, so we're listing what we consider to be the top 5:
1. No licensing fees.
2. Unbelievably user-friendly and intuitive back-end makes it easy to manage and update content.
3. Relatively inexpensive to develop and maintain when compared to other CMS platforms.
4. Very search engine friendly.
5. Thousands of plugins available that make it simple to add new functionality.
Is WordPress SEO Friendly?
You bet! In fact, WordPress is search engine friendly right out of the box with clean code that makes it easy for search engines to crawl your pages, and customizable URL structure that allows you to include keywords in your URLs. WordPress plugins can be added to make it even more search engine friendly and easier to optimize. These range from plugins that make it a cinch to add meta tags to each page of your site to plugins that create dynamic site maps which update automatically each time a new blog post or Web page is added. In short, search engines love WordPress!