Emarketer estimates that in 2013 mobile related activities will account for nearly 20% of overall media time spent by US adults. This makes it the first time that time spent on mobile activities will surpass time spent on desktop activities.
The report estimates that U.S. adults will spend on average 44.4% of their media time with digital channels including mobile and desktop activities, with mobile activities accounting for 19.8% of media time and desktop activities accounting for 19.5%. According to this estimation, time spent on mobile activities has nearly tripled since 2011, and has increased 6.3% from 2012.
As more and more consumers look to mobile devices such as smartphones and tablets as opposed to desktops or laptops to perform research and make purchases, mobile compatible websites will continue to play an increasingly significant role in online marketing strategies. If your company does not yet have a mobile-compatible website, consider hiring a Tampa web design company that specializes in mobile web design.