Search Engine Marketing

There's no point in having a Web site if no one can find it.

Once you have a Website, your potential customers must be able to find it. That's where our Search Engine Marketing services come in. Our Search Engine Marketing services include Search Engine Optimization (SEO) and Pay Per Click (PPC or Paid Search) Management. Our SEO and PPC services enable your Website to reach potential customers who are looking for what you have to offer. Specifically, our Search Engine Optimization service is the process of optimizing your Website so that it is easily indexed by the major search engines (Google, Yahoo!, and Bing), and can rise efficiently in the rankings of the major search engines' results pages for targeted keyword terms. SEO provides extremely effective long-term results, but high rankings take time to achieve. Pay Per Click is a quick and effective complement to Search Engine Optimization. PPC Advertising provides a fast and effective way to increase your company's Internet exposure, and drive targeted traffic to your Website. Our Search Engine Marketing campaigns can be conducted to target local or national audiences.
 


Learn about our SEO services.


Learn about our PPC Management services.



Search Engine Optimization (SEO)                             

SEO is essential for any company that wants to have a strong Web presence.

In July 2008, 9.9 billion organic searches in the U.S. were conducted through Google according to data provided by comScore. For many companies, that equates to 9.9 billion missed opportunities to reach potential customers. In order to take advantage of this trend, you must increase the rankings of your Web site. Successful companies depend on higher search engine rankings to drive more qualified prospects to their Web site. This is why SEO is essential for any company that wants to have a strong Web presence. At Leverage Digital Media, a Tampa SEO Company, whether we build your Web site or you come to us with a pre-existing site, our SEO strategy will help significantly increase your organic search rankings across the major search engines for the targeted keyword search terms that will drive qualified prospects to your site. However, top ten rankings cannot be achieved simply by optimizing a Web site once. SEO requires continuous site optimization in order to achieve AND maintain rankings. That's why we don't stop serving you after the initial optimization of your site. We'll continuously analyze your site's performance data over time and make adjustments accordingly ensuring your SEO campaign's success. Additionally, you can be confident knowing that we only use best-practice techniques in our Search Engine Optimization process. Please see our Search Engine Optimization Process and Packages below.

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SEO Packages

Startup

Small Business

Corporate

On-Site Optimization

     
Dedicated Account Manager
SEO Consultation
Pre-Optimization Rankings Analysis
Web Site Analysis
Keyword Research and Consultation
Competitive Research
Content Optimization
Number of Keywords
10
15
20
Number of Pages Optimized
5
10
20
Title, Description, Keyword, and Alt Tags Optimization
Header Tags Optimization (i.e. H1, H2, H3)
Anchor Text Optimization
URL Optimization
Integration of Google Analytics

Off-Site Optimization

     
URL Submission to Google, Yahoo!, Bing, and DMOZ
Sitemap Creation and Submission to Google, Yahoo!, Bing
301 Redirect
Directory and Search Engine Submissions
20
30
50
Inbound Links from Relevant, PR2 or Higher Sites
5/Mo.
10/Mo.
15/Mo.
Continuous Monitoring and Optimization
Monthly Reporting
Unlimited Customer Support
Not sure which SEO package is right for you? Contact us today for a complimentary expert SEO consultation.
Request Quote
Request Quote
Request Quote
*Requires 6 month minimum agreement.

Our SEO Process

Pre-Optimization Rankings and Site Analysis
Determine where your Web site currently ranks for targeted keywords terms. Perform analysis of your Web site identifying any problems that may hinder its ability to be crawled by search engines.
Keyword Research and Optimization

Discover which keyword terms are most likely to drive targeted traffic to your Website. Incorporate targeted keyword terms from our research into your Web site's content and meta tags.
Link Building and Search Engine Submissions
Increase the number of inbound links to your site from high quality, relevant Web sites. Submit URL to up to 50 search engines and directories, including Google, Yahoo!, and MSN Live.
Monthly Reporting and Continuous Optimization
Send detailed monthly reports of your Web site's rankings on Google, Yahoo!, and MSN Live. Continue on-site and off-site optimization based on results from monthly reports.
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Local Search Optimization

Local Search Optimization is the process of optimizing a Web site for searches relative to a geographic location, and is extremely effective for small businesses whose customers reside in a specific city, county, or state. For example, a dentist in Omaha, Nebraska only wants to target potential customers in the city of Omaha. So, we'd optimize the dentist's Web site to rank highly for searches related to dentistry and the city of Omaha. For example, keywords we'd optimize the Web site for could include Omaha dental, Omaha dentist, teeth cleaning Omaha, etc. Our Seach Engine Optimization packages are the same for Local Search Optimization except we'll focus on optimizing your site with keywords based on location. Addtionally, we'll submit your site's URL to local search engines and directories. Contact us today to get started with Local Search Optimization, and start driving more targeted local traffic to your Web site!

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Link Building

Link Building is the process of getting other quality and relevant Web sites to link to your Web site. The major search engines view a link from another Web site to your site as a vote for your site's popularity and importance. If the Web site that is linking to your site is of high quality and relevance, then the search engines will place greater weight on that vote. The more high quality and relevant sites you have pointing to your site, the more popular and important your site appears to the search engines, and the higher it will rank as a result. Additionally, when other sites link to yours, it provides more opportunities for people to find your site, resulting in an increase in traffic to your site. The amount of traffic your Web site receives is also a factor search engines take into account when determining how high your Web site should rank. We offer link building with our SEO packages, and on an à la carte basis as well. Contact us today, and begin increasing your search engine rankings today with our link building service!




Pay Per Click Advertising (PPC)

PPC Advertising is ideal for companies that want immediate Internet exposure.

Pay Per Click (PPC) Advertising, also known as Paid Search or Sponsored Search, is a fast and effective way to increase your company's Internet exposure, and drive targeted traffic to your Website. PPC Advertising is ideal for companies that want immediate Internet exposure rather than waiting on their search engine rankings to climb organically. It is also ideal for companies with Web sites that are not search engine friendly, and/or companies that want to complement their existing search engine optimization strategies with PPC in order to maximize their Web presence. The major benefit of Pay Per Click Advertising is that the prospective customers who see your PPC ad are highly qualified because they are searching for whatever it is your ad is selling at that very moment. For that reason, it is imperative to choose the right keywords to use in your campaign, use effective ad copy that compels the prospective customer to click on the ad, and have an optimized landing page with a call-to-action that enables the prospect to take the intended action. At Leverage Digital Media, our Pay Per Click Managment process ensures that all of these steps are taken.

Our PPC Management Service Includes:

Keyword Research - ensures your campaign consists of keywords that prospective customers will use when searching for your particular products or services.
A-B Ad Copy Testing & Analysis - maximizes click thru rates and minimizes overall cost per conversion.
Analytics Setup - integration of Google Analytics.
Conversion Tracking - tracks click thrus as well as the ad creative and keyword that generates the conversions.
24 Hour Monitoring - ensures that your campaign is optimized to maximize click thru and conversion rates and to minimize cost per conversion.
Ongoing Campaign Optimization - ensures your campaign is constantly improving and achieving its full potential.
Monthly Reporting - keeps you up to date on your campaign's progress.
Geo-Targeting (if applicable) - delivers your ads only to people within a specific geographic region.
Contextual Advertising (if applicable) - shows your ads on Web sites with content specifically related to the product/service your ad is selling.

For PPC Management, we require a $500 minimum monthly budget ($300 ad spend and $200 management fee) and a one-time account setup fee of $500. Your monthly ad spend will be billed directly to your credit card by Google. Our monthly management fee is $200 or 15% of your ad spend, whichever is greater. The account setup fee must be paid in full and the management fee recurs monthly. It takes approximately 6 months to optimize a PPC campaign, therefore we require a minimum 6 month agreement. The agreement is month-to-month thereafter. You may cancel anytime after the first 6 months. We do not require a 12 month contract because we are confident you will be so pleased with your PPC campaign's performance after the first 6 months that you will want to continue working with us. Get your PPC account setup today and immediately begin driving targeted traffic to your Web site!

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