Pay Per Click (PPC) Advertising & Management
| Pay Per Click Advertising & Management
Convert Clicks into Customers.
Pay Per Click (PPC) Advertising, also known as Paid Search or Sponsored Search, is a fast and effective way to increase your company's Internet exposure, and drive targeted traffic to your Web site. PPC is also ideal for companies with Web sites that are not search engine friendly, and/or companies that want to complement their existing search engine optimization strategies with PPC in order to maximize their Web presence. The major benefit of Pay Per Click Advertising is the prospective customers who see your PPC ad are highly qualified because they are actively searching for whatever it is your ad is selling at that very moment. For that reason, it is imperative to choose the right keywords to use in your campaign, use effective ad copy that compels the prospective customer to click on the ad. In addition, you must have an optimized landing page with an effective call-to-action that compels the prospect to take the intended action. At Leverage Digital Media, our Pay Per Click Managment process ensures that all of these steps are taken.
Our PPC Management Service Includes:
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Keyword Research - ensures your campaign consists of keywords that prospective customers will use when searching for your particular products or services. |
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A-B Ad Copy Testing & Analysis - maximizes click thru rates and minimizes overall cost per conversion. |
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Analytics Setup - integration of Google Analytics to measure performance metrics. |
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Conversion Tracking - tracks click thrus as well as the ad creative and keywords that generate the conversions. |
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Custom Landing Page - ensures that click thrus are converted into leads or sales by compelling the prospect to take the intended action. |
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Dynamic Keyword Insertion - inserts the keyword phrase the prospect used to find your ad into both the ad copy and landing page copy, which is proven to increase conversion rates. |
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24 Hour Monitoring - ensures that your campaign is optimized to maximize click thru and conversion rates and to minimize cost per conversion. |
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Ongoing Campaign Optimization - ensures your campaign is constantly improving and achieving its full potential. |
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Monthly Reporting - keeps you up to date on your campaign's progress. |
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Geo-Targeting (if applicable) - delivers your ads only to people within a specific geographic region. |
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Contextual Advertising (if applicable) - shows your ads on Web sites with content specifically related to the product/service your ad is selling. |
Contact us today to learn more about our PPC Management services.
