You spend a lot of time working on your email marketing campaign, but is anyone reading your emails? Your open rate can tell you a lot about your campaign and how successful it may or may not be. Email open rates can depend on factors which are out of your control, such as your industry, but there are other factors within your control that can have a significant impact as well.
Here are three quick ways to increase your email campaign open rates:
1. Have a Compelling Subject Line
A compelling subject line is made up of two key components. The first component lets the reader know what they can expect to find inside the email and the second makes the reader want to open it. A compelling subject line can be thought of as a promise that’s designed to capture your reader’s attention and should leave them with a desire to open the email and read more. Great subject lines are also short and to the point. A good rule of thumb is to keep subject lines within 50 characters or less.
2. Create Content That Provides Value to Your Reader
It’s essential that your content provide value to your readers. If a reader finds that the emails you send them are not relevant to their interests, it is unlikely that they’ll want to open your future emails. What works is an exchange of value. Your readers must find value in what you are sending them in order for them to give up their time to read it. To ensure that your content provides value to your readers, make sure that your subject line is relevant and provides a promise for some sort of value and that the content of your emails delivers on that promise. It is also helpful to consider using the services of an experienced digital marketing and web design firm in Tampa that specializes in email marketing.
3. Know When to Send Your Email
Another factor that can impact your email open rates is the time of day and day of the week that your emails are sent out. It will require some testing to figure out what your optimal send time is, but knowing the best time to send your emails can have a significant impact on open rates. A popular method used by many Tampa web design companies to find the best send time for emails is through A/B split testing. This is where the same email is sent to two separate email lists at different times. You can then compare the results to determine which email had the highest open rate. Another effective method is to look at historical data to see if there are any discernible patterns between send times and open rates.
If you would like to learn about our email marketing services, please call us today at (866) 611-6267, or submit our free consultation request form.