Social

4 Ways To Use Social Media To Drive Traffic To Your Website

  Give People a Reason To Click Remember, most people are not visiting social media sites to shop, they’re doing it to engage with their friends and family. There’s a lot of clutter on social media which makes it very difficult to break through the noise. You must provide something of value to get people…

Understanding The New Instagram Algorithm

  Instagram is a popular social media platform for sharing photos and videos. If you have Instagram, you likely have realized that there have been some noticeable changes recently. The most obvious was the logo change that took place a couple months ago. In addition to the logo change, a couple changes were made that…

3 Easy Ways To Use
Twitter to Your Benefit

  Twitter is still somewhat of a mystery for many business owners and marketing directors. From figuring out how many times a day to post to writing engaging content and understanding hashtags,Twitter can seem like a full-time job. If you’re like most, you have a Twitter handle and you occasionally post or maybe you’re the…

5 Tips for Maximizing
Your Online Content

  At the heart of your online strategy is great content (if it’s not then we probably need to talk!). From your website to SEO strategies to social media, content is king. If you aren’t putting a concerted effort into creating GREAT content, you’re not maximizing your potential on the web. Here are five ways…

3 Things You Can Do Right Now To Increase Your Social Media Presence

  Navigating the digital world is undoubtedly complex and with new social platforms and technology emerging every day, it’s easy to get overwhelmed. An overall strategy takes time and resources to implement (which is why we’re here!), but in the meantime, here are some things you can be doing right now: 1 – CREATE A…

How to Connect Your Traditional
Advertising With Search Marketing

  Whether you’re a new or established business, listen up! Your longevity in the marketplace has little to do with this topic. I’ll say this now (and probably again later!), if you aren’t making a conscious effort to connect your online and offline marketing, you are missing the boat on potential customers. Here’s the scenario….potential…

Facebook Partner Categories Offers More Targeting Opportunities for Advertisers

Early last week, Facebook released their new targeted ad feature, “Partner Categories.” This new feature allows advertisers to zero in on a target audience based on their purchase behavior by utilizing information from large data companies including Acxiom, Blue Kai, Datalogix, and Epsilon. This new partnership has better positioned Facebook to offer advertisers the opportunity…