Search

4 Reasons You Should Run a Paid Search Campaign With a Successful SEO Strategy

  SEO and paid search are often viewed as mutually exclusive. This is sometimes due to the fact that search visibility is already achieved through SEO, and paid search is seen as unnecessary. Here are four reasons you would benefit from running a paid search (AdWords) campaign, even if you already have a successful SEO…

How You Can Use Long Tail Keywords Strategically To Reach Your Goals

  Your website is created and now you have an online presence. Next thing to do is start driving traffic/leads to your site. How do you do this? Well one way is to launch a PPC campaign. One of the first steps in launching a PPC campaign  is to figure out which keywords make the…

Customer Journeys & Capitalizing on Micro-Moments

  Micro-moments, a concept recently introduced by Google, are high-intent short bursts of activity when consumers turn to their mobile devices to quickly access information (i.e., watch a “how-to” video) or take action (i.e., find the nearest Starbucks). Marketers must learn how to reach consumers during these high-intent micro-moments by providing their customers with the…

7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

  Most SEO campaigns are destined for failure because expectations are too high, budgets are too low, decisions are made based on assumptions instead of data and customer expectations are misunderstood. Whether you’re managing a campaign yourself, or you’ve hired an SEO professional, ask these 7 questions to determine if your campaign is on the right…

Make Sure You
Get Your N.A.P. In

  Name. Address. Phone Number. Or as as some would say, “N.A.P.” Google algorithms are a bit of an anomaly but we do know that listing your N.A.P. across the internet is extremely important for search marketing. Search engines are looking for these three items and if yours aren’t there, your site will get skipped….

How PPC and SEO Strategies Work Together to Increase Traffic

  In today’s world, we all have a mobile smart phone giving us the ability to search for anything we want at any time we want. Did the car break down? You can search for a towing service. Looking for somewhere to eat? You can search for nearby restaurants. My point is, if you are…

How to Connect Your Traditional
Advertising With Search Marketing

  Whether you’re a new or established business, listen up! Your longevity in the marketplace has little to do with this topic. I’ll say this now (and probably again later!), if you aren’t making a conscious effort to connect your online and offline marketing, you are missing the boat on potential customers. Here’s the scenario….potential…

Go Mobile or Become Irrelevant in Google Mobile Search

  Google’s Announcement In February, Google announced that beginning April 21, they will expand their use of mobile-usability as a ranking signal, and that this algorithm update will have a significant impact on Google Search results. Google is providing what is essentially a deadline to encourage those who haven’t already adapted their websites to mobile to…

Google Sends Mobile-Usability Warnings to Webmasters

Mobile Search is a High Priority For Google In an unprecedented move by Google, webmasters of sites that are not mobile-friendly are receiving warning notifications on a mass scale that mobile-usability issues are present and their website will be ranked accordingly for smartphone devices. This comes after Google recently began providing mobile-friendly labels in mobile search results for…

Bing Ranks Mobile-Friendly Sites Higher on Mobile Search

As a web design company in Tampa, we can confirm that having a mobile-friendly website can have a direct and substantial impact on an organization’s revenue. This should be reason enough to update your existing website if it is not designed with mobile use in mind, but now major search engines are giving businesses another incentive…