PPC

How PPC and SEO Strategies Work Together to Increase Traffic

  In today’s world, we all have a mobile smart phone giving us the ability to search for anything we want at any time we want. Did the car break down? You can search for a towing service. Looking for somewhere to eat? You can search for nearby restaurants. My point is, if you are…

How to Connect Your Traditional
Advertising With Search Marketing

  Whether you’re a new or established business, listen up! Your longevity in the marketplace has little to do with this topic. I’ll say this now (and probably again later!), if you aren’t making a conscious effort to connect your online and offline marketing, you are missing the boat on potential customers. Here’s the scenario….potential…

New Review Extensions for Google AdWords

On June 27th, Google announced the new beta release of AdWords Review Extensions, which will now allow businesses to include a snippet of a testimonial or review from a third party right on their search ad. This new extension could be very beneficial to businesses looking to increase their credibility within their search ads. Review…

Google Retains 74% of U.S. Search Ad Market Share

eMarketer estimates in its latest forecast that Google continues to dominate the search advertising market with 74% of total U.S. search ad market share. In 2012, Google was reported earning an estimated $12.79 billion in ad revenues, and is expected to reach $14.39 billion in 2013. Microsoft earned an estimated 660 million dollars in net…

Mobile Accounts for 20% of Paid Search Clicks

In Kenshoo’s recent Global Search Advertising Trends report, it was found that global paid search ad spending continues to rise. So much so, that year over year growth for global paid search ad spend in Q1 2013 reached 15%, and in the U.S. alone paid search ad spending grew 24%. A majority of the increases…

Combine Traditional Marketing With Search Marketing For Better Results

A More Complete Strategy Search marketing strategies, such as SEO and paid search, and traditional marketing strategies, such as T.V., print, and radio are often perceived as mutually exclusive, when in fact, combining these marketing strategies often generates better results. Each of these strategies can be looked at as two puzzle pieces that make up…