For Marketers

A/B Testing Your Way To More Revenue

  The beauty and the curse of digital marketing lies in the amount of data you have to analyze to figure out what’s working and what isn’t for your business. No other medium is held to a higher standard than the Internet. With all of the traffic numbers and conversion numbers, how do you know…

4 Ways To Use Social Media To Drive Traffic To Your Website

  Give People a Reason To Click Remember, most people are not visiting social media sites to shop, they’re doing it to engage with their friends and family. There’s a lot of clutter on social media which makes it very difficult to break through the noise. You must provide something of value to get people…

How to Use Augmented Reality to Drive Awareness

  As technology continues to evolve and encompass much of what we do, it’s important to think about how augmented reality can be used to drive awareness and increase revenue for your business. First, let’s start with defining augmented reality: aug·men·ted re·al·i·ty noun a technology that superimposes a computer-generated image on a user’s view of…

How to Create a Content Marketing Strategy From Your Existing SEO Content

  If your organization has a successful SEO strategy, you are most likely creating great content that your customers find of value. Have you stopped to think that the same great content you’re creating for SEO could be used for other purposes as well, such as social media, email marketing, whitepapers, and even e-books? Well,…

Understanding The New Instagram Algorithm

  Instagram is a popular social media platform for sharing photos and videos. If you have Instagram, you likely have realized that there have been some noticeable changes recently. The most obvious was the logo change that took place a couple months ago. In addition to the logo change, a couple changes were made that…

4 Reasons You Should Run a Paid Search Campaign With a Successful SEO Strategy

  SEO and paid search are often viewed as mutually exclusive. This is sometimes due to the fact that search visibility is already achieved through SEO, and paid search is seen as unnecessary. Here are four reasons you would benefit from running a paid search (AdWords) campaign, even if you already have a successful SEO…

7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

  Most SEO campaigns are destined for failure because expectations are too high, budgets are too low, decisions are made based on assumptions instead of data and customer expectations are misunderstood. Whether you’re managing a campaign yourself, or you’ve hired an SEO professional, ask these 7 questions to determine if your campaign is on the right…