Email

How To Leverage Email Marketing To Increase Customer Retention

Whether yours is a product or service oriented brand, customer retention is essential. When executed properly, email marketing can be a very effective tool for making customers want more of what you’re selling. Here are a few ways this can be accomplished. Promotions & Incentives Promotions and incentives through email marketing are a great way…

The Three C’s of Successful Email Marketing

As a company that specializes in digital marketing and custom web design in Tampa, we can say with 100% certainty, email marketing works. According to a study conducted by the Direct Marketing Association, email was shown to have the highest success rate over any other outbound strategy, with 66% of consumers stating they have made…

5 Tips for a Successful Email Marketing Strategy

Email marketing can be an extremely effective tool for businesses to stay top of mind with their customers, but without a focused plan, your email marketing efforts are not reaching their full potential. Before sending out your next round of emails, read these 5 actionable tips for creating a successful email marketing campaign. Tip 1:…

How to Increase Your Email Open Rates

You spend a lot of time working on your email marketing campaign, but is anyone reading your emails? Your open rate can tell you a lot about your campaign and how successful it may or may not be. Email open rates can depend on factors which are out of your control,¬†such as your industry, but…