Digital Marketing

7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

  Most SEO campaigns are destined for failure because expectations are too high, budgets are too low, decisions are made based on assumptions instead of data, and customer expectations are misunderstood. Whether you’re managing a campaign yourself, hiring a so-called ‘SEO professional’, or partnering with an award-winning digital marketing agency like Leverage Digital, you should…

10 Photo Challenges for Instagram Beginners

With over 1 billion users actively snapping and uploading photos every day, there has never been a better time to take advantage of what is quite possibly the most powerful social media marketing platform in the world: Instagram. Before your business can start generating leads and converting new customers using Instagram, you will first need…

How the Quality of Your Website Can Make or Break Your SEO Success

The quality of your website can have a major impact on the overall success of your SEO campaign. There are two major reasons for this: First, popular search engines like Google, Bing, and Yahoo want to ensure their users are having a positive experience when utilizing their powerful search tools. To accomplish this goal, the…

Shooting Trendy Video Content on a Budget

If a picture is truly worth a thousand words, it follows that one of the most important aspects of branding is imagery. Whenever your customers interact with your brand, their brains relay sensory information from your visuals to develop a perception of your company. Everything from your color palette to choice of fonts affects your…

Why Written Content Is Worth More Than Its Word Count

Your burgeoning SEO campaign is finally seeing the results you’ve been hoping for and you’re noticing a surge in traffic, increased engagement, and superior SERPs. Now, your goal is to maintain your forward progress and continue raising the bar for your brand. Our creatives and web developers have teamed up to provide you with a…

Should You Incorporate Infographics into Your SEO Strategy?

Have you ever had an idea that was too big to squeeze into a 500-word article? A successful SEO strategy lives and dies by your ability to publish ongoing, meaningful content that provides value to your target audience and incentive to keep clicking again and again; however, when a trending topic is too complex or…

Writing for Rankings: Why Reaching Your SEO Goals is Nearly Impossible Without a Professional and Trusted Content Strategy Team

The principles of search engine optimization (SEO) are the driving force behind a lot of what we do here at Leverage Digital. Online visibility is paramount for a successful digital marketing campaign, because without a strong foundation for your digital imprint, it’s increasingly difficult to plan effective cross-platform campaigns that truly unlock your brand’s potential….

How to Create a Content Marketing Strategy From Your Existing SEO Content

If your brand has a successful SEO strategy, you are most likely publishing engaging content that your customers find valuable. Have you ever stopped to consider that the same great content you’re using for SEO could be repurposed for social media, email marketing, white papers, and even e-books? Well, it can, and the content marketing…

What It Means To Hold The Highly Coveted Google Partner Designation

Leverage Digital is proud to have held the esteemed Google Partner designation for over two years. Being a Google Partner is an achievement that only the most elite agencies reach, as the requirements are rigorous and multifaceted. To be awarded this designation, agencies must pass Google-administered certification exams every 12 months, use industry best practices…

The Perfect Time to Prepare Your
2017 Marketing Strategy is Now!

With the holidays on the horizon and so many people taking their final vacation days, it’s easy to coast until the ball drops and the fireworks go up. However, you would be missing a key opportunity to get ahead of your competition and, perhaps, stay ahead of them. Now is the perfect time to start…