Digital Marketing

The Perfect Time to Prepare Your
2017 Marketing Strategy is Now!

With the holidays on the horizon and so many people taking their final vacation days, it’s easy to coast until the ball drops and the fireworks go up. However, you would be missing a key opportunity to get ahead of your competition and, perhaps, stay ahead of them. Now is the perfect time to start…

A/B Testing Your Way To More Revenue

  The beauty and the curse of digital marketing lies in the amount of data you have to analyze to figure out what’s working and what isn’t for your business. No other medium is held to a higher standard than the Internet. With all of the traffic numbers and conversion numbers, how do you know…

How to Use Augmented Reality to Drive Awareness

  As technology continues to evolve and encompass much of what we do, it’s important to think about how augmented reality can be used to drive awareness and increase revenue for your business. First, let’s start with defining augmented reality: aug·men·ted re·al·i·ty noun a technology that superimposes a computer-generated image on a user’s view of…

How to Create a Content Marketing Strategy From Your Existing SEO Content

  If your organization has a successful SEO strategy, you are most likely creating great content that your customers find of value. Have you stopped to think that the same great content you’re creating for SEO could be used for other purposes as well, such as social media, email marketing, whitepapers, and even e-books? Well,…

How To Get More Qualified Leads From Your Website

  DRIVE RELEVANT WEBSITE TRAFFIC In Tampa (and all over the globe!) there are several ways to drive traffic (SEO, paid search, social media) to your website and they all work; however, I challenge you to think about where you go when you don’t know the answer to something. This is about marketing smarter, not…

Do You Truly Understand
Your Customers?

  I ask this question because so often, people really don’t know who their ideal customer is. From a marketing standpoint, this is a death sentence! (Okay, maybe that’s a little harsh but you get my point!) DEFINE WHO YOU WANT TO WORK WITH You’ll take business from anyone but is that what you really…

The Importance of Content Hierarchy On Your Website

  Your website should be designed in a way that users flow through the content in an intentional way. From the navigation bar to your images to your contact form, everything should be intentional. First, think about your audience and then think about the goal of your website. Are you trying to capture leads? Or…

How Digital Marketing Reduces Your Cost to Acquire a New Customer

  As a business owner, your bottom line is likely at the top of your priority list! Staying in the black is your key to longevity in the marketplace. Here are a few tidbits to help you understand the value of digital marketing as it pertains to your cost to acquire a new customer. YOUR CUSTOMERS…

The Top 3 Reasons Why You Shouldn’t Buy Digital From Your TV/Radio Rep

  First, I think it’s important to touch on why TV and radio stations are even selling digital solutions. Think about your TV watching habits for a second….are you DVR’ing everything except news and live sports? Most people are, which means these big media conglomerates have had to adapt their business model to survive and…

4 Questions to Ask When
Searching For the Right Digital Agency

  Searching for the right digital marketing agency to partner with can be a daunting task. There are so many options, and generally, no rule of thumb to guide businesses in making the right selection. Traditional advertising agencies are becoming digital agencies or else face extinction, while digital agencies dabble in traditional advertising to keep…