Branding

Is it Time to Revamp Your Logo?
3 Tips to Help You Decide

  Business start-ups, even existing ones, take on so many tasks, that the creation of a logo is commonly overlooked. But defining your business with branding has to start somewhere, or it could be lost in the bottom of the attraction-food-pyramid. 1. LOGOS—the cornerstone of every company’s branding. When your company first launched, it may…

The Importance of
Typography in Design

  With the announcement that the National Weather Service (NWS) will now be able to use mixed-case lettering due to updated equipment, there has been a spark in the importance of typography treatment. In their April press release, the NWS explained the transition from the teleprinter which only accepted ALL CAPS to an advanced weather…

What Your Logo Color Says and Does For Your Company

  Let’s start with the stats. Entrepreneur Magazine recently published the following statistics: 93% of purchasing judgments are made on visual perceptions; 84.7% of consumers cite color as their main reason for buying a particular product; and 80% think color increases brand recognition. The Importance of Color Color is the most important element of your…

What Does Your
Brand Say?

  The definition of a “brand” doesn’t begin to scrape the surface of what branding means when building and/or growing a business. brand/ verb 1. A mark made by burning with a hot iron to attest manufacture or quality or to designate ownership. Technically, just a company logo would meet the defined term of “brand.” While…