In April, comScore released their monthly qSearch analysis of the U.S. search marketplace. As usual, Google trumped Yahoo (11.6%) and Bing (16.7%) with 67.1% in total search market share, leaving Ask Network and AOL, Inc. with less than 4% combined market share. Unexpectedly, the real news here is that explicit core search activity (desktop only) reached
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Desktop Search Hits an All-Time High
May 16th, 2013
Tags: comscore, desktop search, explicit core search, qSearch analysis, Search engine optimization, seo, tampa seo, tampa seo company
Posted in SEO |
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2013 Mobile Path To Purchase
May 16th, 2013In their 2nd Annual U.S. Mobile Path to Purchase Study, xAd and Telmetrics concluded that consumers are reaching for their smartphones and tablets earlier and more often in their search for local goods and services. They also found that key factors like local relevancy and promotions highly influenced consumers’ purchase decisions. Mobile Used Early &
Tags: mobile conversions, Mobile Search, mobile traffic, seo, seo company, SEO company in Tampa
Posted in Mobile |
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Yahoo to Microsoft: We Want Out!
May 16th, 2013Since her arrival as Chief Executive Officer to Yahoo, Inc. almost a year ago, Marissa Mayer has been struggling to end their 10 year search deal with Microsoft, which started in 2010, for a more lucrative partnership with search giant and former employer Google, but Microsoft has no intentions of letting Yahoo out of their
Tags: Google, Microsoft, revenue per search, search advertisements, Search engine optimization, seo, tampa seo, tampa seo company, Yahoo
Posted in SEO |
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Mobile Accounts for 20% of Paid Search Clicks
May 16th, 2013In Kenshoo’s recent Global Search Advertising Trends report, it was found that global paid search ad spending continues to rise. So much so, that year over year growth for global paid search ad spend in Q1 2013 reached 15%, and in the U.S. alone paid search ad spending grew 24%. A majority of the increases
Tags: paid search, paid search ad spend, paid search advertising, PPC, PPC company, PPC company in Tampa, search advertising trends
Posted in Mobile, PPC |
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Facebook Partner Categories Offers More Targeting Opportunities for Advertisers
April 18th, 2013Early last week, Facebook released their new targeted ad feature, “Partner Categories.” This new feature allows advertisers to zero in on a target audience based on their purchase behavior by utilizing information from large data companies including Acxiom, Blue Kai, Datalogix, and Epsilon. This new partnership has better positioned Facebook to offer advertisers the opportunity
Tags: facebook partner categories, Social media marketing
Posted in Social |
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Why Your Business Can No Longer Afford to Ignore Mobile
April 11th, 2013Bullish on Mobile Mobile is growing so fast that analysts are having to revise their predictions. Why is this? The need for more convenience due to our busy, on-the-go lifestyles combined with increasing demand for instant access to information, products, and services. In fact, because of the increases in mobile device usage, many U.S. businesses
Tags: mobile advertising, mobile marketing
Posted in Mobile |
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Which Mobile Solution is Better, Responsive Web Design or a Dedicated Mobile Website?
March 19th, 2013With more and more consumers reaching for their smartphones and tablets to conduct searches and make purchases, having a mobile-friendly presence is becoming essential. According to a Google study, nearly 75% of users prefer a mobile-friendly site. So, if you currently have a mobile-friendly site in place, you could be benefiting from one of your
Tags: mobile web design, Responsive Web Design, tampa web design, tampa web design company, web design company in tampa
Posted in Mobile, Web Design |
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How to Implement Google’s Rel=Publisher Tag in 4 Easy Steps
February 28th, 2013Google’s rel=publisher tag provides Google with information that can be used to determine the relevancy of a company’s site by linking a company’s Google+ page to the company’s website. Implementation of Google’s rel=publisher tag is really quite simple to do, and can be done in four easy steps. Step 1: Create a Google+ Business Page
Tags: Google, rel=publisher, seo company tampa, seo tampa, tampa seo, tampa seo company
Posted in SEO |
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Increase Rankings & Visibility with Google Authorship
February 14th, 2013Google Authoriship In order to explain the benefits of Google Authorship, we must first discuss what it is. Google Authorship is Google’s attempt to establish authority of published content on the search engine results pages (SERPs) by linking it to an author’s Google+ profile or company’s Google+ page. In Google’s eyes, content that is claimed
Tags: google authorship, tampa seo, tampa seo company
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Why it’s Important to Optimize for Your Readers, Not Search Engines
February 1st, 2013It is often perceived that content should be optimized for search engines, but in fact for better rankings and a greater ROI, content should be optimized for your target audience. We call this customer centric SEO. Customer Centric SEO Customer centric SEO is used to not only increase search rankings, but also attract, engage, and
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